![]() ![]() ![]() Īs a citizen of Argentina, Samuel was ineligible to volunteer for the French army. His growing fame and creative daring for the time earned him recognition from Hollywood stars such as Mary Pickford, Douglas Fairbanks, Barbara Hutton and Marlene Dietrich. The name of a particular shade of pearl, a light pinkish cream, dates from this period : the "Fred colour". He was one of the first importers into France of the cultured pearl, a Japanese innovation that upset the French jewellery industry which had previously been devoted to fine pearls. He chose to have printed in capital letters on his first business card: “Fred Samuel, the modern, jeweller, creator” in French: Le Moderne-Joaillier-Créateur. Īfter his national service at the age of 28, he set up his own business in 1936, opening a shop in his name in the eighth arrondissement of Paris, at number 6 Rue Royale. They decided to second Fred Samuel to their customs operations in 1925. The Worms brothers, founders of the company, were contacted by Mikimoto Kōkichi to market cultured pearls in France. He arrived in France at the age of 16 and trained in the jewellery industry with the Worms company as a trader in precious stones and pearls. The son of Alsatians who emigrated to Argentina fleeing the German annexation that followed the 1870 war, Fred Samuel was born in Buenos Aires in 1908. History Foundation and beginnings (1925-1944) 1.2 Development and diversification (1960-1990). ![]()
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May 2023
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